ADVI Bulletin – July 2025

Good news for domestic tourism!

Mexico has announced a significant reduction in cruise passenger fares, representing a significant boost for the sector. Instead of the initial $42 USD, travelers will now pay only $5 USD , with gradual increases reaching $21 USD by 2028 ( wsj.com ).

Why is this important to ADVI?

• 🇲🇽 Stimulates cruise tourism : The reduced rate makes Mexico even more competitive in the international cruise market.

• 🤝 Opportunities for Agents : With lower prices, ADVI agents can benefit their clients and increase sales of packages that include destinations like Cancun, Riviera Maya, and Cozumel.

• 📅 Greater presence at conventions : This topic will be a focus of discussion at the upcoming ADVI Convention, where we will analyze trends and strategies to take advantage of this change.

  
  

Upcoming Event – ADVI Convention 2025

• 📍 Venue: Moon Palace The Grand, Cancun, Mexico

• 📅 Dates: September 24–28, 2025

• 🎯 Objectives:

  1. Advanced training for independent agents.

  2. Networking with key suppliers and destinations.

  3. Strategic business alliances that respond to the new dynamics of tourism.

     
     

We're closely monitoring how to leverage this cruise fare reduction to strengthen their value propositions. See you in September!

Best regards, ADVI Team

• sfgate.com